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Strategy, Vision & Mission

Chess Board


Our Strategy is that we do NOT have a strategy. Our starting point is Real Estate and energy relating projects, however, our investment criteria is impacted by:

1. What added value can we bring to the investment?

2. Can we make use of our large international network?

3. Are we able to influence the business model?


Our vision at Mazna Holdings is to be a middle-large real estate investment company known for our unwavering commitment to excellence, innovation, and sustainable growth. We aspire to redefine the industry by consistently delivering exceptional value to our stakeholders while positively impacting the communities in which we operate.

  1. Industry Leadership: We strive to be at the forefront of the real estate industry, setting new standards for excellence and innovation. By leveraging our deep market knowledge, cutting-edge technology, and strategic partnerships, we aim to lead the way in creating exceptional real estate properties that exceed the expectations of our tenants and investors.

  2. Sustainable Development: We envision a future where real estate development and environmental sustainability coexist harmoniously. We are committed to integrating sustainable practices into every aspect of our operations, from design and construction to ongoing property management. Our goal is to create environmentally responsible and energy-efficient properties that contribute to the well-being of both current and future generations.

  3. Empowering Communities: We believe in the power of real estate to shape vibrant and thriving communities. We envision our properties as catalysts for social and economic growth, fostering connectivity, collaboration, and well-being. Through thoughtful urban planning, community engagement initiatives, and the creation of inclusive spaces, we aim to empower communities and enhance their overall quality of life.

  4. Innovation and Adaptability: The real estate industry is ever-evolving, and we embrace the opportunities that arise from change. We are committed to staying ahead of market trends, embracing technological advancements, and fostering a culture of innovation. By continuously challenging the status quo and adapting to emerging needs and preferences, we ensure our properties remain at the forefront of the market.

  5. Global Reach: While rooted in our local communities, we have a vision to expand our reach and make a global impact. We aspire to identify investment opportunities in diverse markets, both domestically and internationally, that align with our long-term vision. By diversifying our portfolio and leveraging our expertise, we aim to create a geographically diversified real estate company of enduring value.

Our vision serves as a guiding light for our actions and decisions. As we pursue excellence, sustainability, and growth, we remain committed to our stakeholders, embracing the principles of integrity, transparency, and partnership. Through our unwavering dedication to our vision, we are poised to shape the future of the real estate industry and create lasting value for all those we serve.

Twisted Staircase


At Mazna Holdings, our mission is to be a leading force in the real estate industry, leveraging our extensive experience and long-term investment perspective to create sustainable value for our stakeholders. Since our establishment in 1964 by Moshe Sofer, we have been committed to acquiring, managing, and enhancing real estate properties with the utmost professionalism and dedication.

We believe in the power of real estate as a catalyst for economic growth and social development. Our overarching goal is to contribute to the communities in which we operate by creating exceptional living, working, and recreational spaces. We strive to enhance the quality of life for individuals and businesses, while also generating substantial returns for our investors.

With a deep understanding of the real estate market dynamics and trends, we carefully identify strategic investment opportunities that align with our long-term vision. Our disciplined and patient approach to investing enables us to navigate through market cycles and capture the potential for value creation.

Key principles guide our actions and decisions:

  1. Excellence: We are committed to excellence in every aspect of our operations. From property acquisition to development, management, and beyond, we strive for the highest standards of quality and professionalism. We continuously seek innovative solutions to enhance our properties, adapting to the evolving needs and preferences of our tenants and end-users.

  2. Sustainability: We recognize the importance of sustainable development for the well-being of the environment and society as a whole. We integrate environmentally friendly practices into our properties, promoting energy efficiency, resource conservation, and responsible waste management. Our aim is to minimize our ecological footprint and contribute to a greener future.

  3. Partnership: We value strong relationships and collaborations with stakeholders such as investors, tenants, employees, and the local community. By fostering a culture of trust, integrity, and transparency, we build enduring partnerships that drive mutual growth and success. We actively engage with our stakeholders, listen to their feedback, and leverage their expertise to make informed decisions.

  4. Long-term Value Creation: Our focus is on generating sustainable, long-term value for our investors. We take a patient and strategic approach to investing, carefully analyzing market conditions and potential risks. By maintaining a diverse portfolio of high-quality properties and actively managing our assets, we aim to deliver consistent returns and preserve capital over the long term.

As we move forward, we remain dedicated to our mission, continually seeking new opportunities to expand our real estate holdings, innovate within the industry, and positively impact the communities we serve. With a rich history and a commitment to excellence, Mazna Holdings is poised to shape the future of real estate with a focus on long-term value creation.

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